Have you ever wondered why you end up at the Cinnabon kiosk in the mall? Did you know that eating sweets makes us nicer? Neuroscientist Rachel Herz will be at An Unlikely Story to share the fascinating and surprising findings in her latest book, WHY YOU EAT WHAT YOU EAT. WHY YOU EAT WHAT YOU EAT is a tell-all exploration of the myriad sensory, psychological and neuroscientific dimensions of eating. Rachel explores fascinating findings about our food habits and preferences—such as why using reusable shopping bags may encourage us to buy more treats, why we are more likely to eat healthily after our favorite team wins a game, and how shopping organically can make us behave less generously towards other people. Exploring topics as wide-ranging as the exceptional sensory importance of smell and the influence of social media on our eating habits, WHY YOU EAT WHAT YOU EAT is a fascinating and practical book for readers and food-lovers interested in the surprising science behind our relationship with food.
Rachel will discuss her book, followed by a Q & A and book signing. Reserve your tickets HERE!
ABOUT THE BOOK:
In Why You Eat What You Eat, acclaimed neuroscientist Rachel Herz examines the sensory, psychological, neuroscientific, and physiological factors that influence our eating habits. Herz, who’s been praised for her “ability to cite and explain academic studies in a conversational manner” (Washington Post), uncovers the fascinating and surprising facts that influence food consumption—such as why bringing reusable bags to the grocery store encourages us to buy more treats, how our beliefs can affect how many calories we burn, why TV influences how much we eat, and how what we see and hear changes how food tastes—and reveals useful techniques for improving our experience of food, such as how aromas can help curb cravings and tips on how to resist repeated trips to the buffet table.
Why You Eat What You Eat presents our relationship to food as a complicated recipe, whose ingredients—taste, personality, and emotions—combine to make eating a potent and pleasurable experience. Herz weaves curious findings and compelling facts into a narrative that tackles important questions, revealing how psychology, neurology, and physiology shape our relationship with food, and how food alters the relationship we have with ourselves and each other.
ABOUT THE AUTHOR:
Rachel Herz, PhD, is a neuroscientist specializing in perception and emotion. She teaches at Brown University and Boston College, and is a professional consultant. The author of The Scent of Desire and That's Disgusting, she lives in Rhode Island.